Intro

Emily Hay, the dynamic founder of Hay There Social Media, empowers mothers to leverage social media tools and strategies to establish a sustainable remote income. In 2022, Emily sought to enhance her business model to accommodate more clients and maximize revenue without sacrificing personal time. Our collaboration introduced a strategic automation solution tailored to her unique objectives.

The Problem

Emily faced a challenge common to many small business owners—capacity and follow-through. While her expertise enabled countless women to become adept social media marketers, the manual process of following up with potential clients and converting them into course participants was time-consuming. Emily needed a robust system that could handle lead conversion efficiently, allowing her more time to focus on delivering exceptional content to her clients.

Solution

Our team designed and implemented a sophisticated automated email marketing system using Active Campaign integrated with WordPress. This automation not only captured leads efficiently but nurtured them through personalized engagement until they were ready to convert. Tailoring messages to address potential clients' needs and hesitations, we streamlined the journey from prospect to satisfied customer.

The system specifically targeted enrollment offers for her $2,747 full course package and a $397 self-paced training option. By automating these interactions, we ensured that no lead was left unattended and each potential client received the care and attention they needed to make a confident purchasing decision.

Result The results were remarkable. Our automation solution enabled Emily to book an additional five coaching sessions per month, translating to an effortless $10,000 increase in monthly revenue. The newly developed system ensured a consistent flow of qualified leads into her sales funnel, transforming interested prospects into committed clients without added manual effort.

By embracing automation, Emily not only enhanced her business’s bottom line but also reclaimed valuable time to spend with her family—successfully aligning with her mission of empowering mothers everywhere.

Through innovative digital marketing strategies, Hay There Social Media continues to thrive, with Emily as a leading example of leveraging technology to achieve both professional and personal goals.