Omnisend vs Klaviyo: Which Email Marketing Software Is Best For Me?

3 minute read


written by Christopher Clemmons

When it comes to eCommerce email marketing, there are a lot of different software options to choose from. Two of the most popular ones are Omnisend and Klaviyo. So, which one is best for you? In this blog post, we will compare and contrast these two platforms and help you decide which one is right for your business.

3rd Party Integrations

Omnisend and Klaviyo have a great number of 3rd party resources that can do the following:

  • Rewards Programs
  • Checkout Services
  • Shipping & Tracking and much more

3rd Party integrations also allow you to create a very personalized experience for your customers. According to Small Biz Genius, 75% of consumers favor a business that has a rewards program and greatly reduces acquisition and retention costs.

Marketing Automation

You can create personalized brand experiences with your customers using SMS, Email, and Web Push notifications.

Product Abandonment and Recovery

On these platforms, you can reach out to shoppers who may have cold feet or have forgotten to check out. With the increased likelihood of shopping cart abandonment as users’ expectations increase, you can increase your revenue by over 25% by simply reaching out to these prospects.

Shipping Confirmation

96% of shoppers track their orders shortly after purchase and over half get nervous about their delivery. Klaviyo and Omnisend allow you to send automatic updates that will make your customer feel at ease when shopping with you, making them more likely to become long-term buyers.


Klaviyo is a great option for businesses that have a bit more experience with email marketing. It has more features and is more customizable than Omnisend. However, it can be a bit more difficult to use. Klaviyo also provides you with immediate access to all features, including smart send time, predictive analysis, and more. It also scales with your company as it grows so you won’t have to worry about changing marketing platforms later.


You may create as many segments as you need and make them as precise as you want with Klaviyo. There’s no such thing as a data cap for your segmentation criteria or how much data you can utilize.

Omnisend lets you create different groups of people based on what they do on your website. This way, you can see what people buy and how they behave on your website. You can also group people by the pricing plan they choose.

If you want to learn more about email segments, read this blog.


You may add as many addresses to Omnisend as you wish, according to Omnisend Support. You’ll be able to send messages to a specific number of people per plan, however. E.g., on the Free plan, you can have a maximum of 250 contacts. 300 contacts have been uploaded. You can send emails to 250 people.

Final Thoughts

Both Omnisend and Klaviyo offer a free trial, so you can try them both out and see which one you prefer. Whichever platform you choose, make sure to take advantage of all the features it has to offer!

Still not sure which email marketing software is right for you? Contact us and we can help you decide which direction to take and what steps would be cost-effective and successful! We are experts in email marketing and can help you find the perfect platform for your business.

Would you like to increase your revenue, while lowering risks and acquisition costs?

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